![]() We all have insatiable appetites for good storytelling. Stories are the most common way that humans make sense of the world and connect with one another. ![]() Designing with white space in mind will make your content more scannable, digestible and easier on the eyes. White space is the ‘negative’ space between the layout elements, paragraphs and visual components. It’s also important to use white space effectively. For example, if a headline is large, contrasting in colour and centred on a page it immediately comes across as being more important than something smaller, not uniquely coloured, and offset. It’s the arrangement of all the design elements of a website in order of importance. One way to do this is to establish a visual hierarchy. Instead, make your website easy and enjoyable for them with clean design and meaningful (and only meaningful) content. You don’t want to overwhelm people with an explosion of colours, images and copy. It’s a good practice to be sensitive to your user’s cognitive load. It’s important that your website is easily scannable and your content is digestible. If you make it easy for users to navigate your website you’ll give them a deep, engaging experience, and a clear path to convert. Breadcrumbs are especially useful for content-heavy websites and ecommerce shops. They let a user easily return to a previous page by retracing their steps.
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